Capitol Ford Celebrates 60 Years as the Nation’s Oldest Ford Minority-Owned Dealership
Capitol Ford is proud to announce its 60th Anniversary, celebrating six decades of service as the oldest Ford, Hispanic-owned dealership in the United States. Since opening its doors in 1965, Capitol Ford has built a legacy of leadership, family values, and cultural pride that continues to shape the Santa Fe community today.
For 60 years, Capitol Ford has stood as more than a business. The dealership has been a trusted partner in Santa Fe’s growth, supporting local families, contributing to economic development, and representing cultural diversity in the automotive industry. Its story reflects a journey of resilience and success, closely tied to the transformation of Santa Fe itself.
A Story of Legacy and Community
The anniversary campaign will spotlight Capitol Ford’s history of innovation and leadership. From its early beginnings to its current role as a nationally recognized minority-owned dealership, Capitol Ford has continually set standards of excellence. The story will emphasize themes of family trust, community pride, and multi-generational service.
Anniversary Video Production
A commemorative video in English and Spanish will showcase the dealership’s six-decade journey. Featuring archival photos, community interviews, and modern footage, the video will highlight the dealership’s long-standing commitment to integrity and service. The Spanish-language version will be culturally adapted, reflecting values and storytelling traditions that resonate deeply with Hispanic audiences in New Mexico.
Media Relations and Community Outreach
Capitol Ford will share its story with a broad range of media partners including television, radio, print, and digital outlets. Special attention will be given to Hispanic and multicultural media to ensure the story reaches the entire community. Coverage will emphasize Capitol Ford’s historic standing, cultural representation, and ongoing leadership in the automotive industry. On October 9th at 9:30, Ford, and The New Mexico Automobile Dealers Association will commemorate the anniversary at the Dealership.
Quote Placeholder: “For sixty years, Capitol Ford has been proud to serve Santa Fe families. Our dealership is built on trust, service, and community pride. We are honored to celebrate this milestone with the community that has supported us from the very beginning.” – Marc Brant, owner
About Capitol Ford
Founded in 1965, Capitol Ford is the oldest Ford minority-owned dealership in the United States. Located in Santa Fe, New Mexico, the dealership has built a reputation for excellence in customer service, cultural representation, and community engagement. Capitol Ford remains committed to providing innovative automotive solutions while honoring its legacy of family values and integrity.
