Strengthening Customer Retention & Revenue with an Innovative Customer Pay Program
Allow me to briefly introduce myself, my name is Harold Speed, Managing Partner at Dealer First Automotive Solutions. Over my 30-year career in the automotive industry, I have served in many roles ranging from Sales Associate, Sales Manager, GSM, F&I Director, General Manager, F&I Trainer, and Strategic Planner with respected organizations such as Russ Darrow, Wilde Automotive and JM&A Group. These experiences have given me a comprehensive understanding of the challenges and opportunities facing today’s dealerships.
The Parts Warranty Program (PayOnce Repair) is specifically designed to help Ford dealers like you enhance customer loyalty, increase retention, and stand out in today’s competitive marketplace. This innovative solution provides your customers with a powerful incentive to return to your service department by offering an extended parts warranty on most customer-pay repairs—without the need to discount your services. As recent tariff developments have driven up the cost of parts and repairs, the Parts Warranty Program delivers real value by helping customers control their expenses while building trust and satisfaction with your dealership(s).
Key benefits for your dealership include:
- Increased Service Retention: Encourage repeat visits by adding value to every customer-pay repair.
- Differentiation from Competitors: Stand out by providing unique, customer-centric benefits that go beyond standard offerings.
- New Revenue Stream: Drive incremental profits without sacrificing margins or discounting your labor.
- Enhanced Customer Experience: Strengthen long-term relationships by demonstrating a commitment to service quality and customer care.
The PayOnce Repair Parts Warranty Program is the direct result of extensive conversations and hands-on work with dealers nationwide who strive to increase service department utilization and profitability. It is tailored to address current industry challenges, including rising costs and the need for greater customer engagement.
I am passionate about helping dealers succeed and would welcome the opportunity to discuss how the Parts Warranty program can support your goals. Whether you’re interested in exchanging ideas, exploring collaboration, or simply staying in touch as Ford MDA members, I look forward to continuing the conversation.
Harold Speed, Managing Partner
Dealer First Automotive Solutions
262-527-3186 | harold@dealer1stauto.com
dealer1stauto.com
