
Message from the Chairman, Anthony Gordon – 4th Quarter 2024
The journey we have undertaken in 2024 has not been without its trials and tribulations. Ford Motor Company and Lincoln have encountered a myriad of challenges that have significantly affected our operations, including persistent inventory shortages and quality control issues. These obstacles have not only impacted on our ability to meet consumer demand but have also placed additional strain on our dealership network, which relies heavily on a consistent supply of vehicles and the assurance of high-quality standards to satisfy customer expectations.
The issue of limited inventory has been a particularly pressing concern. Across the automotive industry, we have witnessed unprecedented disruptions in global supply chains, influenced by factors such as semiconductor shortages, logistical bottlenecks, and fluctuating consumer demand. These disruptions have contributed to a scarcity of both new and used vehicles, forcing dealerships to navigate an increasingly competitive landscape. The lack of available inventory has resulted in inflated wholesale and purchase prices for used vehicles, creating further complications for dealerships as they work to balance affordability for customers with the need to maintain profitability.
As we confront these challenges head-on, I remain optimistic about the future. It is crucial that we adopt an initiative-taking approach in addressing these issues. Ford Motor Company and Lincoln are committed to developing and implementing effective strategies that will alleviate these pressures over time. I passionately believe that with the right focus and strategic initiatives, we will see significant improvements in 2025. This optimism is rooted in our collective ability to adapt and innovate in response to market demands and operational challenges.
Recognizing the critical importance of equipping our dealerships with the resources they need, we are actively collaborating with Ford Motor Company and Ford Motor Credit Company to enhance our support mechanisms. One of our primary goals is to increase floor plan lines for our dealerships, which will provide them with much-needed financial flexibility to expand their inventory. By improving access to financing, we aim to empower dealerships to invest in both new and used vehicles, ensuring they are well-positioned to meet their customers’ diverse needs. This initiative is vital for fostering a robust dealership network that can thrive in a dynamic and competitive marketplace.
Moreover, we understand that these challenging times require not only operational support but also emotional resilience. The automotive industry is known for its tight-knit community, and we must continue to foster a sense of camaraderie among our dealerships. We provide ongoing support, training, and resources that will enable our partners to navigate these turbulent waters effectively. Whether through workshops, webinars, or one-on-one consultations, we are committed to ensuring that our dealerships are equipped with the knowledge and tools necessary for both immediate survival and long-term growth.
In addition to the operational support we are providing, I want to emphasize the importance of networking and professional development within our community. As a benefit of being a Ford MDA member, you have access to valuable resources such as coverage for your dues with the National Association of Minority Automobile Dealers (NAMAD) and registration for the NAMAD conference. This benefit is designed to encourage participation in events that foster learning, collaboration, and the sharing of best practices among industry leaders. It is heartening to see so many of you taking advantage of this opportunity to engage with peers, gain insights, and explore innovative solutions to the challenges we face.
As a proud member of the NAMAD board, I am particularly excited to share that we are continuing our crucial face-to-face meetings with Original Equipment Manufacturers (OEMs). These meetings serve as a vital platform for fostering open dialogue and collaboration between our dealerships and manufacturers. They provide an invaluable opportunity to address pressing concerns, share feedback, and discuss strategies that will benefit all stakeholders. By working together, we can create a more resilient and responsive automotive ecosystem that prioritizes the needs of our dealerships and customers alike.
In conclusion, while we are undoubtedly facing significant challenges, there is a keen sense of resilience and determination within our network. The obstacles we encounter do not define us; rather, they present opportunities for growth and innovation. By coming together as a community, leveraging our collective strengths, and embracing a spirit of collaboration, I am confident that we will overcome these hurdles and emerge stronger than ever before.
As we move forward, I encourage each of you to remain engaged, initiative-taking, and optimistic. If you have any questions or require additional information or support, please do not hesitate to reach out. Together, we can pave the way for success in our dealerships and contribute to the continued growth and prosperity of the broader automotive community. Let us seize this moment to reinforce our commitment to excellence and drive forward with purpose and determination.
It is also part of our strategy as an association that we will constantly be on the lookout for opportunities to share with our members. And for any reason, if you are contemplating selling your dealership, please let us know. The information you provide us with is confidential. Thank you for your continued support of our association. We look forward to having a great first quarter in 2025.